Citing an Online Video with Chicago Footnote Referencing

Refering to an Online Video with Chicago Footnote Referencing Refering to an Online Video with Chicago Footnote Referencing From TED Talks to e-courses, stages like YouTube offer a ton of instructive assets nowadays. You can even utilize them while investigating a school paper. Be that as it may, how would you refer to an online video in scholarly composition? In this post, we clarify how this works with Chicago commentary referencing. Refering to an Online Video in a Footnote In Chicago referencing, you refer to a source with a superscript number in the content. These numbers point to commentaries. For an online video, the data required in the main commentary include: The reference number Subject or maker name (e.g., the moderator or essayist) The words â€Å"interviewed by† and the interviewer’s name (if material) Video title in quote marks Video organization and length Name of uploader (if unique in relation to maker) Date of transfer URL Date of access (whenever required by your foundation) Timestamp for part of video refered to (if pertinent) You probably won't have the option to discover this data. Be that as it may, as long as you give enough detail to recognize the source and where it very well may be found, you’ll be fine. For example, we could refer to a TED Talk by Kate Darling like this: 1. Kate Darling, â€Å"Why we have a passionate association with robots | Kate Darling,† YouTube video, 11:51, TED, November 6, 2018, https://www.youtube.com/watch?v=Uq6XgrYBugo, 6:26. Here, we’ve obviously distinguished the video, where it tends to be found, and the important piece of the video. In the event that we, at that point refered to a similar video later, we would utilize an abbreviated reference configuration to forestall redundancy. Reference List Any recordings refered to in your paper ought to likewise show up in the reference list toward the finish of the archive. The data to incorporate here is like the main reference. In any case, the accentuation is marginally unique, and the creator’s names ought to be upset. For instance: Sweetheart, Kate. â€Å"Why we have a passionate association with robots | Kate Darling.† YouTube video, 11:51. TED. November 6, 2018. https://www.youtube.com/watch?v=Uq6XgrYBugo. Putting the last name initially permits you to sort the reference list by creator family name. As appeared above, additionally, you don't have to remember a pinpoint reference for the reference list, in contrast to commentaries.

Contribution Understanding Of Differences â€Myassignmenthelp.Com

Question: Talk About The Contribution Understanding Of Differences? Answer: Introducation contrasts. Social assorted variety is broadly seen in business associations as this permits the organizations to extend business all around by enrolling worldwide workforce. This is utilized as a serious business procedure as the associations can continue in the serious business advertise. Diverse administration is characterized as the conduct of the individuals in the associations around the globe in this way, depicting the hierarchical conduct inside nations (Moran, Abramson and Moran 2014). Hofstedes chip away at social contrasts helps in understanding and improving collaboration and correspondence between the associates, customers, providers and union accomplices from various nations and societies. Hofstedes take a shot at social contrasts is one of most thorough examinations that show the impact of societies and qualities at the work environment. So as to comprehend the effect of social assorted variety at the work environment, Hofstede investigated the enormous database of IBM representatives from 1967-1973 in excess of 50 nations. As indicated by Hofstede, culture is more regularly a wellspring of contention than of cooperative energy. Consequently, social contrasts are an irritation, best case scenario and frequently a catastrophe. Hofstede key examination and conceptionual Hofstede was one of the principal individuals to consider people as PCs that require different programming for programming in this manner, introducing a relationship. Culture is the aggregate programming of the psyche which recognizes the individuals from one gathering from another (Giddens et al. 2016). The aggregate mental programmings of the people are extraordinarily affected by elements, for example, strict convictions alongside singular inclinations, tastes, and social foundation. Hofstede likewise referenced that individuals are not brought into the world with culture yet develop with. After birth, the individual will in general gain from their encompassing social and strict condition. Educator Geert Hofstede incorporates six highlights in particular, uniqueness/collectivistic, manly/female, vulnerability/shirking, power separation, time points of view and extravagance/restriction in his work of Hofstedes take a shot at social contrasts (Fang 2012). Use of Hofstede model As referenced by Bian and Forsythe (2012), power separation characterizes the social disparity inside the general public. The general public incorporates the workplace that is administered by tough individuals. The force separation exhibits the separation between the people at various degrees of order in the workplace. The scale incorporates from equivalent to an inconsistent force separation. Hofstede exhibited that force is inconsistent dispersed in the business associations. At specific occurrences, most of the collaborators present at the work space command the representatives at the working environment because of the distinctive social foundation. Because of this distinction among the collaborators and relationship is taken note. As remarked by Shenkar (2012), imbalance wins in the majority of the spots in the general public. Be that as it may, it a few places the level of disparity is more contrasted with different places inside the general public. For instance, the directors o f the business associations will in general utilize their control over the representatives. In spite of the fact that somewhat it is advocated so as to keep up equalization and order inside the business association, at specific occurrences the force is abused. For example, because of social or strict inclinations, notwithstanding being qualified, the people are not furnished with wanted positions or openings. It is possible that they are not enlisted or they are not given reasonable expert development scopes (Lee, Trimi and Kim 2013). The highlights of independence and community are characterized as the scale and arrangement of understanding inclinations of people or individuals working in gatherings (Smith et al. 2013). The idea of independence features the degree to which people should care for themselves to support the specific gathering. A gathering is made out of socially assorted people that have various inclinations, convictions, and requests. Consequently, so as to support in the gathering, it is critical for the people to modify themselves. For instance, so as to accomplish the ideal objective, a group may be shaped that comprises of socially differing people. So as to work effectively as a group, the people need to care for themselves with the goal that they can proceed as a gathering. As per Hofstede, Jonker and Verwaart (2012), the general public with individualistic nature will in general be progressively narcissistic and self-centered. Because of this inclination, the people may build their augmentat ion to family and close family members. The US culture is a living case of individualistic culture. The idea of the individualistic culture of the US society encourages empowering singular accomplishments. In any case, despite what might be expected, the Guatemalan way of life is a case of an aggregate society that puts stock in empowering aggregate accomplishments. On account of the cooperation, the people accentuate more on the necessity of the whole gathering or society. They organize the need and requests of the gathering or the general public instead of thinking about their inclinations first (Rinne, Steel and Fairweather 2012). Subsequently, it is simpler of the gatherings or the social orders to accomplish the best and top notch results. The capacity of the people inside the gathering to receive the necessary changes without organizing singular inclinations brings about progress. The encompassing social condition and the idea of their childhood are created and accumulated by the people. Hofstedes take a shot at social assorted variety communicates the male and female working attributes of the general public and work environment. Manliness speaks to sturdiness among men alongside underscoring on progress material. Then again, ladylike accentuates more on personal satisfaction, for example, delicacy and humility. As remarked by Brewer and Venaik (2012), being conceived as a female or male decides the passionate and social commitment and ramifications of a person towards the general public. The gentility features the sort of society where the two people are unassuming, delicate and worried about the personal satisfaction. Be that as it may, as contended by Volet and Ang (2012), manliness and gentility doesn't just huge sexual orientation contrasts however features the level of manliness and womanliness. The level of manliness speaks to decisiveness, authority, and execution though the level of gentility speaks to connections, personal satisfaction and administration. T he Japanese society is a case of manliness society because of their amazingly low positioning of female laborers. Then again, the western nations, for example, Norway and Sweden are instances of womanliness society, as a higher measure of sympathy towards the female specialists is seen. The male and female journalists are given equivalent and meriting positions and profession development openings dependent on their aptitudes, capability, and experience. The element of vulnerability shirking features the capacity of the people or the general public to manage unsure circumstances. Capacity to manage unsure circumstances gives a chance of controlling articulation while evading questionable circumstances (Viberg and Gronlund 2013). Notwithstanding, as contended by Grimmelikhuijsen et al. (2013), vulnerability shirking is characterized as how much people are presented to questionable circumstances or occasions. Vulnerability shirking gives a chance to the people to adapt up in future regardless of whether the circumstances experienced are inside the control or wild. Hence, societies meaning higher pace of vulnerability evasion brings about unfavorable hazard impacts in this manner, inclining toward unsurprising condition. As indicated by Hofstedes take a shot at social assorted variety, people from society having a high pace of vulnerability shirking are commonly one sided and inflexible (Dickson et al. 2012). This is on the grounds that the people are very undermined by the questionable future circumstances. Thus, the person from such social orders anticipates and anticipates a higher level of hazard associated with what's to come. So as to pick up security, the people from higher vulnerability shirking society depend on religion, rules, and customs (Beugelsdijk, Maseland and Hoorn 2015). The previously mentioned rehearses are exceptionally pervasive in the majority of the associations around the globe. For instance, a portion of the association probably won't have any wellbeing and security guidelines and rules or strategies speaking to least compensation for the representatives. Be that as it may, a portion of the associations may have approaches and rules satisfying the previously mentioned factors. The associations that anticipate that specific measure of hazard should occur, accordingly, set themselves up for confronting them in future. As per the fifth measurement expressed by Hofstedes deal with social assorted variety, the fundamental contrast featured inside the general public incorporates clock-time culture against the hour of the occasion. Hofstedes deal with social assorted variety demanded that the clock time culture is exceptionally pervasive inside ventures and associations. This is on the grounds that the business associations and ventures give more prominent significance towards promptness and devotion towards work (Minkov and Hofstede 2012). Key investigates As remarked by Vaiman and Brewster (2015), examining and understanding the centrality of cross-culture for the business association important for overseeing work environment and connection between the representatives. Along these lines, having a profound comprehension of the way of life of various nations is noteworthy so as to lead business universally and all around. Despite being well known, Hofstedes chip away at social decent variety assembled a mess of analysis. For instance, a portion of the specialists can't help disagreeing with Hofstedes devices for gathering information, for example, reviews. The creators question the exactness of work in this way, scrutinizing Hofstede fai

Freedom Of Press Essays - Diana, Princess Of Wales, Henri Paul

Opportunity Of Press From the second she ventured foot outside, Princess Diana of Whales had camera focal points and mouthpieces pushed in her face. She was continually sought after and for this explanation she here and there needed to cover up or camouflage herself so as to maintain a strategic distance from the steadfast industriousness and consistent badgering of the press. Eugene Robinson, a columnist in England stated, For the sensationalist newspapers, throughout each and every day, no story is greater than the illustrious family. All the sensationalist newspapers utilize imperial observing journalists, some of whom have become big names in their own right. The narrative of Princess Diana of Whales was the greatest story of all. (Sabjan, 1998) Princess Diana couldn't avoid the open eye when she was behind the dividers of the imperial bequest. The press broke the narrative of her bombing marriage, her caught telephone discussion with a male companion, lastly her new relationship. The Princess frequently griped about the inclusion, saying Any rational individual would have left (Britain) quite a while in the past. (Sabjan, 1998) But with an rich measure of independent picture takers following everything she might do upon her leaving Kensington Palace, that thought demonstrated outlandish. Pushed nearly to the edge by consistent press provocation, Princess Diana was prepared to think about creation an endeavor to keep away from the open by and large. During her last meeting, Princess Diana told author Richard Kay that she was Going to finish her commitments to her causes and afterward totally pull back from her conventional open life. (Sabjan, 1998) The open had constrained itself into the life of a VIP and made the weight from the media become overpowering. Princess Diana stayed in England, be that as it may, and utilized the inconceivable measures of media consideration regarding her preferred position. Princess Diana had various foundations and great causes that were essential to her so she utilized the press to advance them, all the while assisting with forming her own picture. Sadly, on account of Princess Diana, the press and their utilization of forceful strategies brought about a disaster. Princess Diana and her companion Dodi Al-Fayed had quite recently left the Ritz Hotel in Paris, France, late Saturday night, August 30, 1997. Sending a customary driver what's more, limousine ahead as an imitation, Princess Diana and Al-Fayed left out of a distinctive inn entrance and entered a Mercedes S-280 driven by Henri Paul. A few picture takers saw this, and started to follow the Mercedes on cruisers and vehicles. Henri Paul attempted to lose the picture takers as he expanded the vehicle's speed, however the picture takers kept on following, pursuing the vehicle through the roads. Onlookers saw the cruisers amassing the Mercedes as it entered a burrow going more than 60 miles for each hour. As far as possible in the passage was 30 miles every hour. Inside the passage, the Mercedes hit a check, lost control, and hammered into a solid obstruction post, at that point flipped a few times. Dodi Al-Fayed what's more, driver Henri Paul were slaughtered at the area of the mishap. Princess Diana was brought to an emergency clinic where specialists needed to open her chest to fix an injury to a significant vein. Princess Diana's heart was legitimately kneaded for 2 hours, be that as it may, the specialists were fruitless in sparing her life. Princess Diana was articulated dead at the clinic 4 hours after the mishap. (Sabjan, 1998) Soon after their demises, seven of the picture takers were captured, announced by police as murder suspects since they were the explanation the vehicle was speeding in the primary spot. The Princess' passing largy affected the United States. She was an open figure that others could demonstrate their lives after and she was engaged with a few foundations in the United States. The First Amendment to the US Constitution gives the press resistance, however a few contentions have ascended for some sort of further guideline. The press has a broad history that must be watched and comprehended for a precise examination of the issues that face the press today. At the point when the United States Constitution was written in 1787, essential creators James Madison and Alexander Hamilton needed to offer it to the American individuals. The Constitution articles were written in papers all through the nation. These articles are currently all things considered known as The Federalist Papers. Without these articles, it is dubious that the analysis known as The United States would have ever occurred. Seeing the intensity of the press, the establishing fathers ensured its complete opportunity on the primary correction to the Constitution. (Schwartz, 1992, p.174) The Freedom of the press was intended to go about as another autonomous outside check framework. A beware of either the Executive, Legislature, or

Dual Levers of Success Assignment Example | Topics and Well Written Essays - 750 words

Double Levers of Success - Assignment Example The transistors business prompted the quicker presentation and greater utility for PCs. The colleagues made chips, which put away an ever-expanding measure of data, helped PC recollections, and usefulness in a savvy way.  In part two, Michael’s explore thoughts and projects went down well for the initial a half year. From that point, things changed and new contenders entered the business sectors and devastated the business totally. The company’s items that hit the market upon their dispatch went down definitely (Krames, 2003). Specialists foresee that if the pattern proceeds at a similar pace, in the following a half year, the organization will appreciate not exactly a fourth of the market it has delighted in over the most recent one year. Moreover, the organization has a genuine stock issue because of the interest fall (Krames, 2003). On the off chance that things don't change, the organization will discount in excess of a million dollars in overabundance stock.  In section five’s article, the organization relies completely upon a medication that appreciates 60 percent piece of the overall industry consistently. The medication is answerable for 80% benefits of the organization. Out of nowhere, the portions of the medication fall definitely and the company’s stock value dives to around 50 percent of its past highs (Krames, 2003). The stock slide changes the CEO’s Company from a legend to a goat.  The two experts in the two articles are examining the serious market. In part two’s article, Michael’s organization is undermined by the serious market after a large portion of a time of modernizing his organization by a best in class PC framework, which incorporates a site for the organization (Krames, 2003).

Christine Essay Example | Topics and Well Written Essays - 1250 words

Christine - Essay Example in ladies or vehicles and that is maybe the motivation behind why King utilized a ladylike representation for the vehicle to make Arnie’s relationship with it resemble an adoration triangle, that is, if Leigh is included the image. Utilizing a male embodiment for the vehicle couldn't have as convincing as when it was given a female name. In the accompanying passages, it will be clarified that if Christopher took the character of Christine, the story would not have been noteworthy or viable for King’s targets in the novel. Moreover, the standard view of men corresponding to vehicles, the cliché female darling who is possessive, desirous, clever, underhanded and their capricious attribute of being a saint will be talked about to additionally clarify why Christopher can't be as a successful character as Christine. Arnie is the harassed kind of character in his school and old neighborhood. He is portrayed in the novel as â€Å"pizza-face† with his pimples frequently overflowing and he had just a single companion, Dennis. This implies, he was the sort of fellow who most likely is as yet a virgin when his age mates changed sweethearts various occasions as of now. With such physical qualities, King’s story would not be credible if Arnie out of nowhere transforms into an outrageous character, dating the most lovely young lady in school. Subsequently, the creator utilizes a fixation to an old vehicle that Arnie figures he could transform into a marvel, as the purpose behind Arnie’s change. When Arnie purchased the vehicle, there have been changes in his character which no one but young ladies can have an effect on in young men, or possibly that is the manner by which guardians frequently observe it. He abandoned the â€Å"yes sir/yes ma’am† kid he had been for a lo ng time to a â€Å"man† who battles for the things he puts stock in. Indeed, he transformed into a man simply like when a kid does when he gets his first sexual experience. In spite of the fact that Arnie’s relationship with the vehicle isn't sexual in any way, the way that it is named Christine, a female name, it is made to seem as though he simply had his

Ultimate Guide to Brand Marketing

Ultimate Guide to Brand Marketing © Shutterstock.com | Leszek GlasnerIn this article, you will learn 1) what is brand marketing, 2) how branding and marketing are connected, 3) about the purpose of brand marketing, 4) the benefits of brand marketing, and 5) ways to use brand marketing for your business.WHAT IS BRAND MARKETINGA  brand name enables customers to (not) trust the quality of each service or product that a business is offering in the marketplace. The mention of a brand name (or view of a brand logo) recalls a customer’s perceptions and experiences, either positive or negative.Branding concepts extend way beyond the marketing of designer clothing or anything else. The brand represents an identity in the market â€" what they do, who they are, what standard of quality is provided, trustworthiness, reputation, etc. Therefore, brand marketing is vital to almost all businesses, from breakfast foods, to new technologies.The objectives of Brand Marketing and the recognition of a brand are:Instantly conjuring up a message.The enhancement of credibility.Prompting of an emotional response.Motivating a customer to buy and interact.Augmentation of customer loyalty.Even if an enterprise sells a generic product, a non-brand alternative, then this product still carries that producer’s name, and reputation. If one dislikes the generic alternative then a customer will think again before purchasing another “generic” product from that producer.Awareness of a company’s brand saves customers energy and time in investigating that company, making it simpler to decide about buying that enterprise’s services or product.‘Brand Marketing’ is as fully concerned about product quality as it is regarding communication. Second rate product quality affects the perception a customer for a brand much more than good quality can. Attention to quality must prevail upon all aspects of a company’s relationship with their customers, including on their social-media activity and company website. Internet bran d marketing cannot be tacked on as an afterthought, with minimal investment; any deficiency there will also negatively impact a company’s reputation, and along with it all its services and products.Companies strive to improve customer awareness of their reputation when developing a brand campaign. This means communicating what the company is, and how well it does it, and providing a means to trigger that information instantly to a customer’s mind. Instant recognition may be communicated via a logo appearing on company material so that it is ubiquitous people then associate that logo and its reputation with all products and services the company offers.Earned attention is more valued than ever and expertise in how an entity earns the publics attention is at the forefront of Brand Marketing. In this era anyone can communicate anything, brands need create and sustain an authentic, entertaining and transparent story in their relationship with a smart, networked public.A brand might have high customer awareness, but perhaps the message does not communicate to the customers’ key priorities, or it’s not reinforced by customer experience, or the product could be flawed.As a side note, feel free to read through this inspiring slides on how to create a great brand.[slideshare id=21209253doc=theimpossiblebrandformulabydavidbrier-130515092305-phpapp01w=640h=330]An evolving brand strategy is finally tested at the three points of interaction with customers. The first stage involves defining the brand’s meaning:How the brand must inhabit the customers minds.Manage the broadcast of the brand signals.Amplify the signals and battle the distortion.The message, was it received? Manage closely the customer response and reception.How a brand comes to inhabit the minds of the customers.Brand experience influences consumer behavior, this must be focused upon for negative feedback in the digital world is shared so rapidly and broadly, that it can be highly damaging.70% of co nsumers trust their friends brand recommendations, yet just 10% trust advertising. Brand experience then, determines the power of consumer influence, highly important when considering that the most powerful ad medium is by word of mouth. Brand experience accounts for 50 to 80 percent in any given product category.Brand experience is inherently social, being built upon ideas that people want to spend time with, and that people want to share. Research has illustrated that a positive brand experience has three times more potential to spark a conversations than adverts. Further, over 50% of the conversations triggered by brand experience spark a purchase.Brand experience generates pull that brings people into a brand through others’ advocacy. The digital era has greatly amplified this and accelerated its experiential reach and together they are perfectly suited.BRANDING AND MARKETINGA brand is the notion a customer has about a product, business, or service. That is based on his or her accumulated experience. This experience is a mixture of tangible and intangible concepts, images, words and a feeling.Therefore, if the role of Branding and Marketing is to create this Brand essence. Why do it? Because, if the target for a brand does not have a clear line of sight to business goals, then one is likely to be making poor decisions about the brand.Ultimately, a brand exists to create action, action that is likely to sell products and/or services. If a brand does not stimulate action, then it simply will not exist very long. Brands need to cause effect, and that has to be something focused, meaningful, memorable and sufficiently valuable to cause emotion and, subsequently action.The important points to owning a phrase in the minds of potential customers so that they believe you can credibly deliver, are:Top of mind. A brand needs to aim for exclusive ownership of a customer’s mind spaceEmotions. The brand needs to inculcate a feeling; not just a word, a jingle, an id ea or phrase.Emotion to action. The feeling is the law of causation, it should compel an action.When thimking of being top of mind with customers, this presentation covers how to create a memorable brand.[slideshare id=54559967doc=creatingamemorablebrandexpereince-151030101945-lva1-app6891w=640h=330]As I said, it is important that brands ingest emotions into customers that make them act. A great book about how to do that you can read now.[slideshare id=54501627doc=zzdoww15041redpapersbrandsthatdof2-151028233418-lva1-app6892type=dw=640h=330]What’s the difference between marketing and branding? Branding, as we have seen above, is the culture itself. The message that is empirical and permeates all the parameters of an enterprise.Marketing is the menu of tools and expertise that promotes a business, which in the digital age is a multi-platform endeavor â€" perhaps summed up by the Chartered Institute of Marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitably.Whatever one’s definition, marketing remains a crucial element of any brand â€" essentially being what one does to deliver a message and a guarantee to customers.The brand is how one maintains that guarantee with delivery and satisfaction to customers and colleagues.Branding and marketing are clearly not the same. They go hand in hand.Branding is the core of a marketing strategy. In order to build an effective brand, you need authenticity and clarity at each step of the process, allowing your target market to identify with your brand personality and values successfully.Branding is not a one off exercise that one does at the start of establishing a business. It is clearly an ongoing endeavor which permeates the processes, the culture, and one’s progress as a business; it necessitates loyalty and dedication that reflects upon a business. Ultimately, the actual measure of a branding and marketing success is in creating loyal customers who become brand ambassadors as well.What is brandingBranding is vital to any sized business, retail or B2B. Effective strategies offer a major edge in ever competitive scenarios. A brand is a promise to a customer and derived from who you are, who you wish to be, and the customers’ perceptions.Branding strategy cannot be disassociated from business strategy.Successful businesses and effective brands, focus intensely on customers and other facets of their business, rather than brand building. If a product is not competitive or market presence is declining, no brand will be healthy; therefore, confronting brand issues alone, will do little to reverse poor performance.Rather than ask, “Should we rebrand?” etc., ask questions from the customer perspective, i.e. “Do customers believe what we say?”, “How should we deliver on our promise to customers?” The answers will dispel assumptions.Having managed those points of interaction with customers will help the brand strategy to b e effective in order to shift demand at the fourth, and final stage.The meaning of a brand, and how it persists in customers’ mindsâ€"and the signals one chooses to convey that meaning.These signals get transmitted to employees, present and prospective customers, investors and any other stakeholder.But signals may be distorted for worse or amplified for better along the way, thus enterprises need continually to monitor and tweak their transmission.Eventually, these total interactions determine how a brand is received and subsequently, perceived, in the minds of customers, to stimulate buying and recommendation responses.What is marketingDeveloping a strategy for modern marketing is challenging. There is an array of interactive devices, platforms or channels the public use, e.g. laptop, smartphone, social networks and search engines. Marketing via traditional channels like Print, TV, and Radio has declined, but remain essential for many businesses.Regardless of this, we still need to research customer requirements, and offer successful products or services for different target segments, and broadcast this effectively.Our definition emphasizes marketings focus on the customer, while simultaneously implying a need to link to all our business facets to achieve profitability. The definition highlights four questions to be included in marketing strategies:Identifying. How do we define different groups of customers as market segments and as individuals?Anticipating. How do we use our market research to identify changing and future customers’ requirements?Satisfying. How do we assess the customer experience and encourage their loyalty and recommendations?Profitably. How can we choose a mix of marketing communications and services by using different channels which maximize return on investment?A key point of contemporary marketing is integration of various channels of communication to create a seamless customer journey â€" there are so many channels understand how these communication touch points influence people to support the brand.PURPOSE OF BRAND MARKETINGA brand today must breathe and live through its core values to survive.Some 87% of consumers globally believe business must give equality to societal issues and business issues, the better a brand examples its societal purpose every day, the more successful both the business and the social impact is â€" this has been an evolving and growing marketing fact for some years now.Even though empirical marketing lessons remain the same, these days a brand’s emotional impact on customers is directly in proportion to the social impact of one’s purpose and will become an even greater factor going forward:Send clear messages to customersConfirm your brand’s credibility.Connect to your target prospects emotionally.Prompt an emotional affirmation and Motivate the customer.Augment customer loyalty to your brand. A brand name that’s trusted ensures confidence and consideration  The American M arketing Association (AMA) describes a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers.”Branding is not about getting a target market to choose you over competitors, but more of having your prospects perceive you as the only enterprise which provides their solution.Understand the needs and wants of prospective customers.Integrate brand strategies of the business at every communication touch point with the public.The brand is in the minds and hearts of the customers, clients, and the prospects as the total of their experiences and perceptions of the products. As competition for customers intensifies daily, a robust brand image is priceless. It is crucial to invest in research, defining, and building the brand.The brand is a source of a promise to a consumer and a foundation of one’s marketing communication and is an asset.BEN EFITS OF BRAND MARKETINGFrom the small home enterprise to the largest corporation, only a minority have what may be classed as a brand. We associate brands with large organizations, yet the smallest enterprise uses branding methods with excellent benefits.Loyalty and RecognitionBranding’s main benefit is that customers are more certain to remember that company or product. Brand name, logo, and imagery, helps keep your company in the mind of the public.The Imagery of SizeStrong branding projects an image of an established business as the public usually associate branding with larger companies which have money to spend on marketing. By creating an effective brand, it can make a business seem larger.The image of establishment and size is important as a customer requires assurance that it will still exist in a few years’ time.The Imagery of QualityBrands project a quality image in a business. People see a brand as part of a service or product which helps to project your value and qu ality. It is regularly repeated that if one shows somebody two similar products, of which one is branded; they overwhelmingly believe the brand item is of higher quality.The Imagery of Reliability and ExperienceA robust brand gives the image of an established business which has existed long enough to be well known. A branded company is most likely to be perceived as being experienced with their services or products, and thus are generally viewed as being more trustworthy and reliable than an unbranded company.Multiple ProductsIf a business brand is strong, it allows linkage of several different products and ranges. Putting the brand identifier on each product or service being marketed, means that customers of one product will be more inclined to buy another product from the brand.Most of the public believe that a company would be hesitant to put a brand name on an item or service that is of poor quality. Good quality is not replaced with a brand, so bad publicity will damage a brand and a businesses image, particularly if inferior quality prevails and persists for a long period.WAYS TO BRAND MARKET YOUR BUSINESSWhether you are just starting up, already are a small business, or are an established firm, the re-appraisal of what it is you are all about, and to articulate the same, will apply to all. These days branding and marketing are not just about having something to sell â€" rather it has become an intricate science of communication and relationship building, with the public.Choosing Your Voice and PersonalityWhy you do what you do.Why this business is being built?Why do I wish to help, with our product, this particular group of people?What does it matter to me that this gets done?Though there is not a single formula for brand success, communication, as we have seen is key to creating and sustaining a company image.What is the brand?How do we wish to be perceived â€"casual and approachable, or formal and corporate, etc.?Can we be true to our identity all thr ough the existence of the brand?When you find that story, then repeatedly tell it, in your unique voice via the different channels.Outline the Values.Derived from the previous research, those values that you decide will then define you and the brand.Clarifying a solid set of values pushes one be consistent and also serves as the guiding principles of the company by permeating the enterprise.Define the Culture.The integrity of the organization heavily depends upon the culture cultivated in the business.Know your customer.Research how the current and potential customers perceive you and the business, use this as a launching pad to calibrate the brand so that it retains current customers while also attracting the ideal customer.Shout the message from the rooftops.The following points are most important to consider when planning a communication strategy:The company’s mission statement, which has been derived from self-questioning.Calls to action. What goals are set, and what is the pl an for the brand to entice the public?Those benefits that customers will receive from the brand, which we also answered at the beginning of this article.The chosen platforms for the product/s and the appropriate media channel for each.Communicate the Brand to the Public.Finally, you get to the point where marketing enters the story. One now has to decide what to do, to raise awareness about the brand.The previous steps, combined with your perceptive market research and analysis, will be crucial in choosing where and how to communicate the brand and effectively reach the target audience.Once you have the knowledge of ‘how customers perceive the brand’, you must uncover their preferred channels of communication whether that means local newspaper, the internet, adverts at transportation hubs or B2B publications. One has to use these channels to broadcast the brand. Not forgetting mobile phones. Mobile use for search increased from 25% in 2012 to 42% in 2014. If the branding is not cellular mobile compatible, one can lose out quite significantly.Be the Principle You Wish to Project.The holy grail of successful communication is Authenticity. Ensure the company culture and one’s intentions are in sync with the brand for when customers interact with the business, their expectations must not be disillusioned â€" you’ll never get them back! The same goes for adverts, personal contacts and one’s social pages identity.Startups and Small Businesses.Time and money is often tight. This does not mean one should neglect a products branding. One prevalent mistake is to rush to market thinking, I just need to get the product out there, and then get surprised at the backend when customers do not come a clambering.Luckily, it is possible to create a strong foundation for a brand with limited cash and time commitments. Though there is not a single recipe for branding, it also does not imply that you cannot create an excellent result for a business.Build your online foll owing. One has to remain agile constantly moving in sync with emerging channels and market tastes.In today’s marketplace, there is no better way to grow a personal or enterprise brand than via a strong following online. Follow a consistent communication that illustrates the company authentically, and the image will stand the tests of time. Let’s recap those main points:Define your Unique BrandDo not copy others. Be unique.Envisage the brand as an individual in the initial phases.Define the differences of your competition.Let adventure and innovation be the drivers.Build an allure and mystique about the brand.Create the strategy to force multiply the brand’s worth.Constantly deliver valueEvolve the brand yet consistently communicate to your customers. Develop their brand loyaltyHave branding in mind when communicating to customers.Be a consistent message to the customers.Don’t re-jig and repeat the tired old message.Engage and construct customer loyalty to a brand -by delive ring on the answers given to the questions posed, at the beginning of this article.CONCLUSIONHow does a brand inhabit the minds of customers?Consumers today have powerful resources at their beck and call. From wherever in the world, one can access customer reviews, blogs, and competitor’s websites.Amidst all this the better option is for a brand to fully embrace the natural consumer behavior. If the consumers are searching specific information but cannot find it, they get frustrated. If a brand offers access to everything needed to make a decision, customers will be thrilled.It is not sufficient to simply produce content. On the Internet, infinite resources are at hand and people want information, they want it exactly when they have questions. This is why it is so vital for a brand to create content which is available and accessible at the minimum. Information must function as a draw to find the information prospectives require, in that exact moment when questions are being asked. Create and distribute the right information. If you produce a guide on a topic that consumers have knowledge of, yet do not focus on the supplemental details that consumers are actively looking for and can’t find, your business ends up with an equivalent of nothing.Tailor and design what you create according to the specific needs of your audience, after the research has come in. This little guide is an example of such a concept â€" it was written because it was asked for.

My Dream by the Hudson River

We all have dreams that last for years and years and, even if only in small ways, begin to define us. My dream was to attend a college located on the banks of the Hudson River. On the back roads of New York, soldiers march, Humvees wind around curves, and you are greeted by the far-off sound of gunfire. This is the United States Military Academy, located in West Point, New York. This was my dream. West Point has produced many great generals: Patton, Eisenhower, Bradley, Lee, Grant, MacArthur, Petraeus, and Westmoreland, to name just a few. It has produced presidents and astronauts – and the finest Army officers who ever lived. They call the corps of cadets â€Å"the Long Gray Line† – gray because of the uniform color, long because it stretches back more than sixty years before the Civil War. Every June, 1,000 more join that line, standing shoulder to shoulder with those who came before. My goal was to be among them. I first visited West Point when I was in se venth grade. I remember drinking in everything – the tradition, the values, the goals, and the precision. It was unlike anything I had ever seen. The campus was gorgeous. Overlooking the Hudson River, the gray stone of the academy rose up like a fortress. The green of the vast central parade field known as â€Å"the Plain† was perfectly kept. This was where many of the men I admired had started their careers. An unathletic kid with decent grades, I never thought I could make it into West Point. Fifty pushups in two minutes? No way. Despite this, I never forgot about my dream. Freshman year found me swimming on the varsity swim team and qualifying for the sectional championships. Fifty pushups in two minutes was not as hard as I thought. My grades were better too. I was an A and B student, but more importantly, I was showing leadership. I was selected to attend a leadership seminar; I was on the board of directors of a nonprofit. I started thinking I just might have a chance at my dream after all. At the end of that year I attended a military academy forum with a representative from West Point. Seeing the photos made me sit up and take notice. I had forgotten how beautiful it was. I listened intently to the cadet. When he asked for questions, I had just one: â€Å"How do I apply?† I returned home with an envelope full of information. I would need a nomination from a state Congressional representative or a U.S. senator, great grades, and to show that I was a leader. The next three years were a blur. I was obsessed. I hung the timeline for admissions and nominations, and two posters of West Point, on my closet door. Every morning I looked at the posters and thought, That is my goal. Today will bring me one day closer. When I had a hard swim practice and wanted to skip laps, I recited the cadet honor code: â€Å"A cadet will not lie, cheat, steal, or tolerate those who do.† When I didn't feel like studying for a test, I remem bered the grades I needed to get into West Point and pulled out the books. I worked my body harder than ever before. When not swimming, I lifted weights and practiced the Army Physical Fitness Test in my basement. The spring of my junior year, I started track. I found I could run miles without stopping. I took on another leadership position, becoming a manager of the girls' swim team. Then I started wading through a sea of paperwork. I called my congressman and my senators, sent letters, talked to many cadets, and checked my file daily for updates. I suffered my first setback a few months later when I was not accepted to the Summer Leadership Experience at West Point. This was not a huge deal – most accepted cadets did not attend – but it made me uneasy. I looked at my application and decided my SAT scores were not high enough. So I took SAT prep courses, and my scores began to improve. I felt I was back in it, but the process was difficult. Of course, it's sup posed to be difficult. If a prospective cadet gives up because he can't figure out the paperwork, how could he be expected to persevere when he is cold, wet, hungry, tired, and carrying a hundred-pound pack up a hill? With that in mind, I kept pushing forward. I attended Boys State, a program run by the American Legion in which 1,000 students set up a mock government in the span of a week. Here's the curveball: the counselors are U.S. Marines. During that week we were given a small taste of military life. We learned to march, make our â€Å"rack† to regulation, and eat dinner in under ten minutes. We were always moving. Up at 5:30, we were making our beds, measuring the sheets with our pens, creasing the corners at 45-degree angles. At 5:50 we lined up. At six on the dot, an explosion would come from the stairwell in the form of a United States Marine corporal. One morning he realized that we had been sleeping on top of our made beds to save us the trouble of making them i n the morning. That afternoon our sheets and blankets were torn off our racks. Even for me, it was trying at times. I returned from that week questioning whether I wanted more. I had visited some civilian colleges that I  ­really liked, and they offered things that I would miss out on at West Point. I also kept remembering what that cadet at the forum had told us. He had said that when he was sitting in the woods in the rain, holding an M-16, he would often envy his friends who were enjoying the civilian world at home or at college. But he also said that on these nights, he knew that if he was with them, he would always wonder what it was like to sit in the woods in the dark and the rain, holding an M-16. I kept telling myself that story and my determination returned. I began writing my essay for West Point. The process was getting harder and more confusing. My civilian college search was suffering. I was falling behind. Finally the day came when I realized I had to choose: I could apply to the military academy or pursue a civilian college, but I couldn't do both. I knew what my decision would be. For more than four years I had dreamed of West Point. I knew it would be hard. I knew there was always a chance I could end up dead long before my time. West Point has a large cemetery right on campus, filled with graduates. Too many of those graves are new. However, I had always seen this as a small price to pay. I wanted to be the one who, when things got tough and the world seemed to be crashing down, men would turn to and ask, â€Å"What do we do now, sir?† Finally I made one of the hardest decisions I have ever faced. I removed the West Point posters from my closet door and put them in the trash. I had done nothing but dream of West Point for more than four years, but I gave that dream up. Two mottoes of the U.S. Army I have always loved are â€Å"Never falter, never quit† and â€Å"No retreat, no surrender.† I retreated and I s urrendered. I faltered and I quit. I failed. I violated the ethics that guided the men I admired most. I feel I made the right choice, but part of me will always regret that I didn't at least see if I could be accepted. The long gray line will march on without me. I will never know what it is like to sit in the rain with an M-16, or to stand a watch. I wasn't strong enough. I wish I had been, but there are other things I want to accomplish, and they are my new mission. Whenever I pass that spot on the Hudson and see that mass of stone rise up, I will smile sadly. Quietly, I will recite the cadet honor code and wonder what could have been.

The story is A Worn Path by Eudora Welty - Free Essay Example

Sample details Pages: 2 Words: 546 Downloads: 10 Date added: 2019/08/12 Category Literature Essay Level High school Tags: A Worn Path Essay Did you like this example? The story is about an older women named Phoenix Jackson, who is a poor black women, she is walking through the woods on her way to town and she runs into thorny bushes, a barbed wire fence and a big dog that knocks her down into a ditch. A Hunter comes to help her out and then she continues into town, where she gets medicine for her grandson that she says is still sick. Thorns, you doing your appointed work. Don’t waste time! Our writers will create an original "The story is A Worn Path by Eudora Welty" essay for you Create order Never want to let folks pass, no sir. Old eyes thought you was a pretty little green bush. The theme of this story can be with determination you can overcome every obstacle. The setting is Christmas time in Natchez, Mississippi, its around the 1930s in the Great Depression era. This contributes to the theme because it was a hard time for everybody and they were facing many obstacles. The conflicts in the story are Phoenix Jackson vs. Nature Obstacles on her way into town Has to travel through the woods Phoenix Jackson vs. Racism/Society Racism was big in that time era (KKK) The Hunter even says to her Doesnt the gun scare you? The good in the world vs. the bad in the world The stories point of view is Third Person Omniscient because the narrator knows Phoenixs thoughts and feelings. With the story being in Third Person we are able to know more about Phoenix Jackson, she is hardworking, caring and determined to help her grandson. We dont know anything about her grandson besides that he is sick. The Hunter in the story is helpful to Phoenix Jackson, but also somewhat racist. There are a few smaller characters like the nurse and the black dog. The tone of the story is sympathetic and hopeful because throughout the story the narrator seems to admire that Phoenix keeps going along. At last she was safe through the fence and risen up out in the clearing. this quote shows how the narrator is happy she was safe. Another quote that shows that the narrator admires Phoenix is, She lifted her free hand, gave a little nod, turned around, and walked out of the doctors office. Then her slow step began on the stairs, going down. There is in the story, an example of situational irony is when the nurse asks if Phoenix is a charity case, this is ironic because Phoenix is not a charity case and is stealing money from the nurse and the Hunter. Another example of situational irony is when the Hunter says Id give you a dime if I had any money with me. this is ironic because the Hunter did give her a dime when it fell out of his pocket, he just didnt realize it. Symbolism The hunter symbolizes racism the marble cake that she dreams of, She did not dare to close her eyes, and when a little boy brought her a plate with a slice of marble-cake on it she spoke to him. symbolizes a blending of blacks and whites. The paper windmill she plans to buy her grandson symbolizes the good in the world. The black dog that knocks her over symbolizes the bad in the world, like enemies and people who just want to knock you down.

Cp Case Study - 962 Words

Ty Taylor ------------------------------------------------- MISM 2301 1. Itemize the nature of the information security breach at ChoicePoint and how this adversely affected the organization. Be sure to include both tangible and intangible losses in preparing your response. [table] Security Breach | Effect on ChoicePoint | A pass of the authentication of customers | * Data soon became available after authentication breach * Revealed hole in ChoicePoint security system * Trust of security standards instantly lost | Social security numbers accessed | * Many individuals lost their SSN to the criminals * More info can be accessed as a result which makes the customer or ChoicePoint more vulnerable to other crimes |†¦show more content†¦What proactive steps by ChoicePoint might deter a reoccurrence of such an information security breach? Explain/justify your choices. [table] Proactive Step | Explanation/Justification | Constant security monitoring need to be implanted and checked constantly | * Any problems need to be consistently monitored by IT department so that any new problems can be identified immediately | All IT components need to be secured | * IT has to integrate their infrastructure with that of the security systems * Any vulnerable areas will be eliminated * ThereShow MoreRelated1. Case Study - Women on the Right Track at Cp Rail3638 Words   |  15 Pages1. Case study - Women on the Right Track at CP Rail Women comprise nearly half of Canadas workforce, but over the last two decades, they have made no progress in obtaining senior management roles. This lack of success may deter younger women from entering certain professions and from learning from role models. Furthermore, research shows that a lack of diversity can affect retention, productivity, and innovation. 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They are interested in seeking; the reliability, average weight and range of each soap bar. By conducting this study Beaver Brothers, Inc. wants to see the consistency of their machines, dependability of their marketing tools and the level of assurance that they are promoting and supplying trustworthy products to their consumers. Beaver Brother, Inc. achieves theirRead MoreChild Protection Service 1393 Words   |  6 Pagesevery case of domestic abuse where a child is present, or should child protective services wait till the child is directly involved in the abuse. This paper is going to look at the two sides of whether child protective services should or should not be involved with domestic abuse cases. Also what the consequence of not being involved might be along with the consequences of being involved with added cases. To begin I will look at why child protective services should be involved with every case ofRead MoreThe Structure Of A Health Care Setting Involving Multiple1270 Words   |  6 Pagestheir individual services. Termed inter-professional collaborative practice (IPP), accomplishment is through discussion of cerebral palsy (CP) spastic diplegia, by focusing on a case study of a five-year-old boy called Harry with this condition, and the provision of his health care by various allied health professionals (AHPs). Pathophysiology and Risk factors CP is the most common cause of physical disability in early childhood, resulting from damage to the developing brain either during pregnancy

Trends in Hospitality - 1497 Words

Trends in the Hospitality Industry Nowadays trends are everywhere. You can find them in every industry and they play a huge role. The retro trend in clothing, the SUV trend in the car industry, but nowhere else are trends more important than in the hospitality industry. But what exactly is a trend? A trend describes usually the time measurable course of a development into a certain quantitative and/or qualitative direction. In economics, trends are changes of the behavior of the society. In marketing research this describes the change and development of the consumerism and consumption behavior. In old days it was okay for a hotel to have only rooms and a restaurant. Today a hotel has to have a recreation centre, a beauty farm, a shopping†¦show more content†¦Another good example are the Design Hotels International, which work together with artists. These artists are designing the rooms. Their target group are the designorientated guests. 4. Increasing influence of the internet The development of the internet, which is now more than 30 years old, is rapidly. According to a study from comScore the amount of people who have access to the internet is 694 million. This is a huge target group and the hotel industry realized it. Every hotel has its own website where you can get information about the rooms, menus and activities the hotel offers. And also you can book a room online. Most of the time you will find special offers which are only available online and are much cheaper than if you book by phone. The amount of people booking a room online doubled in the last few years and is today the most popular way to get a room. A lot of hotels are enlisted in so called GDS providers. GDS is standing for Global Distribution Systems. The most popular ones are Amadeus, Galileo, Sabre and Worldspa. But the most popular online reservation system is HRS Ââ€" Hotel Reservation System. 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When guests are looking at hotels to stay at during vacation or whatever theRead MoreCurrent and Future Trends on Hospitality and Management2084 Words   |  9 Pages10 Current Trend in Hospitality and Tourism 1. Economic impact and leakage from tourism Set to become probably the most significant hot-potato issue in the early 21st century. Asian governments will be seeking to maximise that economic impact by first keeping more earnings at home and after that, within the region. That will run up against the increased advances of global multinational groups which will be sending more and more money out in the form of franchise, distribution, management fees andRead More4.3. Global Consumer Tourism and Hospitality Trends The effects of the global calamity may not2100 Words   |  9 Pages4.3. Global Consumer Tourism and Hospitality Trends The effects of the global calamity may not essentially be negative since there are several factors. 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Earning Management - 1159 Words

Earning management is good or not? Introdcution This essay is to examine whether earning management is it good or bad. Though there is so many debate about whether it should be accepted to be good rather than bad, however, this essay will explain the both side of earnings management. Earnings management reduces the quality of financial reporting, it can interfere with the resource allocation in the economy and can bring adverse consequences to the financial market. This essay analyses both, causes and motives of earnings management as well as possible remedies. Therefore, it is not surprising that market participants, legislators, regulators, and academics are concerned with the need to control financial reporting abuses. The†¦show more content†¦Therefore, it is reasonable to assume that earnings restatement firms can be characterized as firms who knowingly and intentionally engaged in earnings manipulation. Financial Reporting Perspective Based on Hanna (1999) article in CA magazine review, important point to get across from this article is that management is tempted to provide excessive unusual, non-recurring and extraordinary charges, to put future earnings in the bank. Furthermore, these future earnings are buried in operations. This makes it difficult for investors to diagnose the reasons for subsequent earnings increases. Investors and analysts look to core earnings, ignoring extraordinary and non-recurring items Implies manager not penalized for non-core charges, such as write-downs, provisions for restructuring. But current non-core charges increase core earnings in future years, through lower amortization and absorption of future costs. As a result, managers tempted to ―overdose on non-core charges, thereby putting earnings ―in the bank also called cookie jar accounting. Conclusions The concept of the earnings management is difficult to define and very subjective to decide. I believe that earnings management not only due to violation of GAAP but also aggressively choose GAAP method that are considered as earnings management. This broad definition may discourage earnings management and benefitShow MoreRelatedEarnings Management3502 Words   |  15 PagesIs earnings management good or bad? Who (or which part of corporate governance mechanisms) is responsible to constrain earnings management? To what extent can the auditor constrain earnings management? Propose some methods for the auditors to detect and constrain earnings management. Does market react to firms earnings management behavior? In order to discuss earnings management and what its affects are on business and whether or not its a good thing, one must first understand what earnings managementRead MoreEarning Management: Is It Good or Not?1167 Words   |  5 PagesEarning management is good or not? Introdcution This essay is to examine whether earning management is it good or bad. Though there is so many debate about whether it should be accepted to be good rather than bad, however, this essay will explain the both side of earnings management. Earnings management reduces the quality of financial reporting, it can interfere with the resource allocation in the economy and can bring adverse consequences to the financial market. This essay analyses both, causesRead MoreEarnings Management Essay1007 Words   |  5 Pagesevidences of managers manipulating the earnings for various reasons. â€Å"Earnings management is the choice by a manager of accounting policies, or real actions, affecting earnings so as to achieve some specific reported earnings objective† (Scott, 2012, p. 423). Managers play an important role in the company because they have control over the accounting policies, thus, the managers can manipulate the income. There are different viewpoints about earnings management. Some people think it will protectRead MoreEthics in Earnings Management Essays1320 Words   |  6 Pagesconcern. With that goal in mind, management must continually report sustained or improved earnings to stakeholders to ensure const ant and new investments in the company’s future (Geiger van der Laan Smith, 2010). The pressure to report positive results can lead management to engage in earnings management activities to alter short-term results to meet the goals set forth (Geiger van der Laan Smith, 2010). In addition to the pressures on company management, broad accounting principles introduceRead MoreFigure Out Weather Earnings Management Is Fraud1822 Words   |  8 PagesSummary The objective of this research paper is to figure out weather earnings management is fraud. I included some information of earnings management first. Earnings management is managers’ accounting choices. Managers may use different accounting techniques to create some opportunities within the boundary of GAAP, so that they can make financial statements look better. I stated the top 5 techniques of earnings management and relevant examples: †¢ The big Bath †¢ Cookie jar reserves †¢ Revenue recognitionRead MoreQuestions On Financial Earnings Management1758 Words   |  8 PagesDichev 1997; Degeorge, Patel and Zeckhauser 1999) identify three earnings thresholds managers seek to achieve when they report financial statements: avoiding negative earnings, avoiding earnings declines, and avoiding negative earnings surprises. A large number of studies use these three earnings thresholds to test earnings management in various research settings. This dissertation investigates another potential earnings management threshold, peer performance, which has been largely ignored in theRead MoreEarning Management4183 Words   |  17 PagesIndustry of UAE Practice Earnings Management Dr. Mohammed Obeidat Introduction It is the right of external users of accounting information to be provided with more adequate information to protect their interests. Many questionable issues concerning the term of earnings management are still available. Auditors, accountants, financial analysts, and other concerned parties may hold the responsibility of detecting external users from the practices of earnings management. Many questionable issuesRead MoreEarning Management4172 Words   |  17 PagesBanking Industry of UAE Practice Earnings Management Dr. Mohammed Obeidat Introduction It is the right of external users of accounting information to be provided with more adequate information to protect their interests. Many questionable issues concerning the term of earnings management are still available. Auditors, accountants, financial analysts, and other concerned parties may hold the responsibility of detecting external users from the practices of earnings management. Many questionable issuesRead MoreThe Practices Of Earnings Management1342 Words   |  6 PagesFrom my point of view, I believe that the different practices of earnings management are misleading to the stakeholders, and it aims at increasing or decreasing the reported earnings based on the executive decisions and what would serve their position in the market. This drives us to ask who the users of the company’s financial statements are. Those are the parties that rely on financial statements for decision making. And they are summarized in the following groups: Employees, Customers, SuppliesRead MoreA History Of Earnings Management1624 Words   |  7 PagesA History of Earnings Management, Financial Scandals, and the Resulting Legislations At the turn of the 21st century, America found itself wrought with multiple financial scandals. The poor decisions of just a few executives resulted in thousands of people out of a job, pension funds wiped away, and houses going back to the bank. While earnings management was certainly not a new concept nor was the resulting fraud, the high number of scandals within a short period of time brought it front and center

Literature questions Free Essays

1. What is the nature of Feudal society in the Middle Ages? How might Aquinas’ concept of Natural Law reflect the more general medieval belief in hierarchy and a hierarchical universe? How does Dante’s Inferno also reflect the medieval belief in hierarchy? In other words, how does the poem structure the punishment of sin in relationship to God’s love (or its absence)? Provide two examples to illustrate this relationship, one early, one late, to show the change as we descend. The nature of Feudal society in the Middle Ages was very much that the roles of people of various classes were very much defined. We will write a custom essay sample on Literature questions or any similar topic only for you Order Now The feudal lords would rule over the peasants and each person’s role in society was defined by his rank and his birth. The concept of Aquinas’ Natural Law philosophy reflects the more general medieval belief in hierarchy and hierarchical universe because this philosophy implies that there is a natural state of things; for example, the poor should be beneath the rich. Also, the concept of what is right versus what is wrong is part of this Natural Law. This idea is evident in the beliefs of the medieval period and within that particular society. In literature this belief is also reflected, such as in Dante’s Inferno, a poem that deals with hell and damnation. In this literature the medieval belief in hierarchy is connected to the idea of man’s sin. The idea of purgatory is important to the medieval belief in hierarchy because it leads one to believe that there is a natural order in the universe as well as on earth. Just as the main character in Dante’s Inferno must go through various stages of hell and purgatory before he can be reconnected with God’s love, so is this seen on earth in earthly institutions and society. 2. What are the key features of Renaissance Humanism? How does it view the capacities of humanity in distinction to the views of the Middle Ages? How might Shakespeare’s Much Ado About Nothing reflect the new Renaissance view of humanity? Renaissance humanism is a philosophical movement that put a great deal of emphasis on what mankind can accomplish. In direct contradiction to the traditional Christian beliefs in Europe at the time, which focused on the sinfulness of mankind and that he was nothing without God, the humanist movement steered people towards the liberal arts and the humanities in hopes that the potential of mankind could be appreciated. This philosophy was almost heretical because it places such an emphasis on beauty, art, and humankind and not completely on God. While the Middle Ages saw all things that mankind accomplished as being, by nature, sinful because of the sinful nature, humanism was all about appreciating what mankind can accomplish. In â€Å"Much Ado About Nothing† by William Shakespeare the ideals of humanism are definitely reflected because of the strong emphasis on the arts and the importance of the individual as opposed to the group. In this play we see a lot of elements that are a precursor to the Romantic era, with the relationships between the lovers and the way that each of the characters interacts with each other. 3. How does the Enlightenment tend to view mankind and society? What do these thinkers believe will promote progress, happiness, and justice? How does Voltaire’s Candide both express and critique these Enlightenment assumptions? The Age of Enlightenment was a time when people were beginning to reexamine the accepted ideals and beliefs of times past. It was a time of reason, when they began to really look for their own answers and not relying solely on the Church to tell them what to believe, or the monarchs. The Enlightenment viewed mankind and society as having free will, not having innate virtues given to them automatically by God. Society was supposed to help create equality, liberty, and fraternity, and even accepted forms of government were reexamined. The thinkers of the Enlightenment believed that true progress, happiness, and justice could only be achieved by creating societies that nurtured mankind’s search for reason and establishing equality among people. In Voltaire’s Candide the writer shows the audience the transition from the beliefs of the Middle Ages to the Enlightenment in the difference between the attitudes of two of the characters. In this story Pangloss sees the world as being naturally right, while Candide feels that it is not fate that makes a persons life, but their own actions. This idea is seen throughout the story of these two characters as they progress through El Dorado, where gold is not worth anything because there is so much of it. This idea is also very rational in nature and reflects the Enlightenment view. 4. How does the Romantic movement represent a revolt against key Enlightenment values? How might Emily Bronte’s Wuthering Heights express some reservations about some extreme Romantic assertions, particularly about the passions of the â€Å"natural† self as opposed to the artificial constraints of civilization? The Romantic movement represents a revolt against key Enlightenment values because it was during this period that there was a shift in values and core beliefs from the logical and rational emphasis of the Enlightenment to a period that focused more on the natural passions of each individual person. While the Enlightenment focuses more on the head, the Romantic period definitely was all about the heart, and people projected that shift in values through their art and writing. Everything about the Romantic period challenged the view that science, reasoning, and society were what needed to dictate one’s actions. Instead, the focus should be on one’s own wants and needs. In a novel like Wuthering Heights, written during the Romantic period, these extreme Romantic assertions were even challenged. In this novel the characters are fighting with their inner passions and their natural selves. The love story between Heathcliff and Catherine is a perfect example of a Romantic relationship: she’s rich, he’s poor, and he is very much the antagonistic type of character and yet she loves him because of what is in her heart. While the Romantic period was all about opposing the artificial constraints of civilization and not worrying about what society dictates but instead depending on their own feelings to dictate them, this novel challenges this by posing questions about whether or not the relationship between these two main characters is really a good one. 5. Andre Gide’s Straight is the Gate, published in 1909, is set in the period just before World War One: in other words, at a time when it was still possible to hold nineteenth-century ideals. Even though Gide was unaware of the catastrophe about to fall on Europe, he still seems to sense that there is something wrong with the bourgeois world of the age. What does the story suggest is wrong with this pre-war world? How might Gide be classified as a modernist? In Andre Gide’s Strait is the Gate seems to suggest that there are problems existent in the pre-war world of Europe, mostly having to do with the bourgeois world of the age and the way that people viewed each other. This story at first glance is a love story that deals with the way that dedication to God can change the way people relate to each other, particuarly in the relationship between Alissa and Jerome, but it shows that the Romantic ideals of the 19th century were still being held onto by many people in Europe. Gide can be classified as a modernist because his style was very modern but, more importantly, his themes were modern in that he was a humanist that was moving away from the 19th century beliefs that were prevalent at the time and dealing with issues in society, especially issues dealing with homosexuality and challenging religious beliefs. How to cite Literature questions, Essay examples

Asia and Africa in the Global Economy

Question: Describe about the Asia and Africa in the global economy? Answer: Summary In the Political Economy Origins of Financial Markets in Europe and Asia by Svetlana Andrianova, Panicos Demetriades and Chenggang Xu, in the year 2010, different economic structures of various countries throughout the continents of Europe and Asia and the impact of such economic structures upon the future aspects of those countries in relation to politics, finances and institutions. In this context the major concerning subject matter is the monopoly in the financial system of a country and also other major factors in relation to the financial system of a nation. In this article various historical evidences from Amsterdam, London, Hong Kong and other countries are specifically discussed in respect of the relation with the role of the concern government in establishing necessary measures for the purpose of economic development. A consensus has been established in relation to the financial growth especially for the purpose of achieving long term goals, it suggests that good functioning baking system and capital market plays a major role in enhancement of the economic structure of a country. The economic structure of the countries differs from one nation to another but the role of capital market in growth of financial system is more or less same as of most of the countries. In the economic culture of London and Amsterdam, a large number of trading monopoly especially to the products is very much noticeable. In this financial system monopoly plays the most significant role. A portion of this monopoly is created by the virtue of the financial system itself for the betterment of public finances; in this regard the system is quite responsible for the main financial innovations, apart from that it also assists to strengthen the rights of the investors as to their properties. In Honk Kong, where the financial system is not very much different to that of the European countries, in this country the model of financial development is mainly based on banking system, a huge monopoly as to the banking system along with close relations to both the governments of great Britain as well as the Chinese one, arranges to economical international trade, performed a same kind of role. The context intends to make some contribution to the economical development by the way of investigating economical origins with relation to political attributes of some of the most triumphant economical marketplace throughout the Asia and Europe. The context concentrated to provide historical evidences mainly from the city London but it also emphasizes upon the aspects of financial system of Amsterdam and Hon Kong, especially the role of the government as an essential part of the financial system. The emergence of the economical system has not appeared in impulsively that secured the rights of the property owners but it was not enough for the development of the financial system of a country (Isard, 2005). From various ancient sources it has been originated that the development aspects of the stock market of London begun from the 17th century and it continues till the mid of the 18th century, it emerged the financial market of London. The rights relating to monopoly has been granted by the public sector, primarily by the Monarch and later on by the Parliament. The public sector was allowed to take the long term loans from the leading joint companies in against their monopoly position. In this article the role of the foreign trade in the economical development is also highlighted, and the leading joint companies who were engaged in conducting their business throughout the world are also taken into consideration. The development of the trading stock of London in the period of 1661 to 1773 has been elaborately discussed under the purview of this context. The rights of monopoly were granted mainly upon three major companies of that era those are; EIC, RAC, and Hudsons Bay Company. Among al l of these three companies East India Company utilized the scope of such rights relating to monopoly to a very good extend, this company used to conduct its business throughout the world, mostly in the sub continental countries (LaBrosse, Olivares-Caminal Singh, 2011). In all the time government played an important role in field of economic development, in containing the stock market of London in the period of 1670 to 1680, the government bodies plays the most important role, though the government had to recognize the monopoly system as well as the rights of monopoly to some companies but it was also for the development of the public sector, as by securing the position of the companies as their rights of monopoly the government ensured a huge amount of loan for a longer term from those companies, which was much required at that point of time for the government to conduct its procedure and regulations as to the public affairs. Monopoly was granted to certain extend that it would not damage the basic economic structure of the nation. In the year 1688 a glorious revolution took place in the financial system of England, because of North and Weingast, it imposes some major changes into the constitutional provisions which shifted the power from the Monar ch authority to the hands of the Parliament. Monarch created an ambiguity among the aspects relating to the wealth of the company and the principals laid down by the Crown, it was very much responsible for the revolution of shifting of powers from the hands of the Monarch system to the hands of the Parliament (LaBrosse, Olivares-Caminal Singh, 2011). It was criticized by many experts that the period of 16th century was very much optimistic in relation to the financial growth of the companies and was not enough satisfactory for the public sectors. In spite of that fact the economical conditions went through all the barriers and established a well formed economic system after the migration of powers from Monarch to Parliament (Claessens, Herring, Schoenmaker Summe, 2010). Amsterdam, London and Honk Kong these three major and big cities of the global era consisting the characteristic of monopoly in banking system but the economical dimensions are not the same it differs from each other to a wide extend (Dept, 2014). Appraisal After the above form of summary of a great article of economical system it can be gathered that the Political Economy Origins of Financial Markets in Europe and Asia by Svetlana Andrianova, Panicos Demetriades and Chenggang Xu, is quite beneficiary for the construction of economic diagram of a country, it almost revealed all the hidden factors relating to financial system of countries of Europe as well as Asia. In this context some very useful information relating to the ancient sources of financial system has been elaborately discussed, which are till date very much authentic as to its implementation and construction of economical dimensions (De Vries, Cruz Mokyr, 2010). The article is also well consisted about the factors relevant to the development of economic sector of a country, especially the countries situated in the region of Europe and to some extend of the region of Asia as well. But depending upon only two economic structures of two different continents is not satisfactory (Spilsbury, 2012). For the purpose of constructing a global economic structure it is necessary to take into consideration most of the countries of near about all continents. Global perspective is much wider in economical sense than the theory dealing with only two continents consisting along with just few major countries like England and Honk Kong. That does not signify the comprehensive nature of the analysis, as to its applicability to the future economical factors (DeMartino, 2000). Political circumstances play the most important role in the field of development of economic structure of a country. The policies of the concern government relating to the economical development of a country put a huge impact upon the financial system of that country. Not only have the policies all the steps taken by the concern government of a country proved an impact upon the financial structure of that countrys economical system. But only the historical evidences are not conclusive to draw a wider picture of global economy, historical and ancient evidences are one of the most important elements in constructing a economic diagram of a particular country but only this elements are not enough for establishment of a good economic principal relating to the financial development of a country. A revolution created in that era suggesting that the power of the monarch have to be shifted from their hands to the hands of the Parliament, but the major principals related to the economical cond itions of that revolution has not been elaborately discussed, for the purpose of drawing a complete scenario of that era relating to the migration of power from monarch to parliament it is necessary to gather all the relevant information relating to such revolution. The financial institutions of all the countries are quite similar but not the same at all aspects, it differs from country to country though the countries belong from the same continent. For that reason the basic structure of all the economic system of different countries are never going to be same, as the factor relating to the economic development are different from one country to another (Aryeetey, 2003). Apart from that the article is mainly focused on the ancient economical structure of the countries of Europe and Asia, these principals are very much ancient in nature and in the present era the financial system of every country has changed a lot and does not even consider the monopoly of any company upon the economic structure of that country, neither the principals of capitalism nor the principals laid down by the crown for that time being (Sawyer, 2005). In spite of all these facts and conditions the evidences provided by the article relating to the financial system is very much acceptable along with some minor modifications. References: Aryeetey, E. (2003).Asia and Africa in the global economy. Tokyo: United Nations University Press. Claessens, S., Herring, R., Schoenmaker, D., Summe, K. (2010).A safer world financial system. Geneva: International Center for Monetary and Banking Studies. De Vries, J., Cruz, L., Mokyr, J. (2010).The birth of modern Europe. Leiden: Brill. DeMartino, G. (2000).Global economy, global justice. London: Routledge. Dept, I. (2014).Republic of Kazakhstan. International Monetary Fund. Isard, P. (2005).Globalization and the international financial system. Cambridge, UK: Cambridge. LaBrosse, J., Olivares-Caminal, R., Singh, D. (2011).Managing risk in the financial system. Cheltenham, UK: Edward Elgar. Sawyer, M. (2005).The UK economy. Oxford: Oxford University Press. Spilsbury, R. (2012).Global economy. Chicago, Ill.: Heinemann Library.

Political Events and Shipping Demand free essay sample

Introduction Modern shipping is the life-blood of the world; without it, much of the demand for imports and exports would not be met. In 2006, world seaborne trade was estimated to have reached 30,686 billion ton-miles, having grown by 5. 5% over the previous year. Despite the prevalence of air transport, up to 90% of world trade is carried over the oceans in humble ships. The demand for seaborne trade is driven primarily by the world economy; various industries produce the goods that need to reach different parts of the world. In its most recent World Economic Outlook , the International Monetary Fund (IMF) forecasted global growth of 3. per cent for the rest of 2008, lower by 0. 2 per cent from the previous month’s estimate. In spite of the dip, the world economy is still growing annually, led by the emerging markets that are hungry for resources to fuel their growth. Beyond the economy, there are several other factors that determine demand for shipping. This paper seeks to evaluate the role of political events and its impact. In addition, it seeks to look into which commodity is most affected by such incidents. In his book, Maritime Economics, Martin Stopford writes that ‘no discussion of sea transport demand would be complete without reference to the impact of politics’. In the following paragraphs, this paper will address the main types of events that affect shipping demand both positively and adversely. 2. 0Political events that have affected shipping demand the most 2. 1Opening-up of the Chinese economy The accession of China into the ranks of the World Trade Organization (WTO) and Beijing winning the bid to host the Olympics in 2001 were events that had large political motivations and caused a tremendous rise in demand for shipping. Since then, China’s economy has seen astronomical growth. In order to fuel this development, the country has increased both its imports and exports in almost every industry. This has taken the world by storm as countries the world over compete to feed and fuel the world’s most populous country. Hence, seaborne trade and demand for shipping worldwide has been skyrocketing as a result of China’s booming economy. 2. 2War and the economic embargoes Conversely, war and economic embargoes and sanctions are the leading cause of a drop in maritime activity. In broad terms, the hostilities in the Middle-East region have led to disruptions in movements of oil shipments to the developed world. In the 1950s, the Suez Crisis between Britain, France and Israel against Egypt, led to the diversion of ships around the Cape of Good Hope to avoid the tensions. Two decades later on 17 October 1973, the ongoing Yam Kippur War caused the Organization of Arab Petroleum Exporting Countries to stop shipping oil to nations that supported Israel’s war efforts. The impact of this embargo on shipping was the collapse of the oil tanker market and led to a series of recessions and periods of high inflation that persisted until the 1980s. Other examples would include the Korean War in 1950 and the Gulf War in the early 1990s. . 0Commodities affected Crude oil accounted for 26. 9 per cent of total goods loaded in 2006. Due to the sheer quantity of oil being shipped worldwide, any political event jeopardizing seaborne trade would usually entail oil shipments being affected. This is because the resource is abundant in only certain parts of the world; the Middle-East is one such region that is plagued with rogue political regimes and instability. In the above-mentioned events in the region, the hostilities resulted in disruptions to the oil trade and consequently, oil price. This would be discussed in the section on Iran. Another sector that would be affected would be the metal industry trades and in particular, that of iron ore. Western Australia and Brazil are major exporters of iron ore to growing markets like China which need it for its continued development. 4. 0Opening of China’s economy Since the 1970s, China has been gradually introducing economic reforms and providing enterprises with autonomy. However, it was only in the last 2 decades that the world’s 2nd largest economy has opened itself up to greater foreign investment and world trade. This was carried out through the relaxation of import and export controls and trade reforms in the form of reduced tariffs. All this led to a significant milestone for China and the world – its ascension into the ranks of the WTO on 11 December 2001. In addition, Beijing won the bid to host the 2008 Olympics that same year. These 2 events have set the stage for China’s rapid development. In the following paragraphs, this paper will explain its effects on the world and global trade and shipping. Based on a working paper by the IMF written in 2004, the international impact of China’s ascension into the WTO is far reaching. Firstly, sustaining the growth of China would provide benefits to its trading partners; beyond the processing of trade, there has been significant growth in imports for domestic use and outbound tourism. Secondly, China’s insatiable thirst for energy and metal imports have since fuelled the rapid rise in imports of such commodities. Lastly, multinational companies are tapping into the large domestic market especially with the freeing up of the country’s banking sector. This paper believes that China’s meteoric rise over the last two decades and more significantly, since the dawn of the new millennia, have created a surge in demand for world seaborne trade and shipping. 4. 1China’s role in transforming Western Australia and beyond As a result of China’s booming steel industry, Australian exports of iron ore to China reached more than A$4 billion last year. BHP Billiton and Rio Tinto, two of the world’s largest resource companies, share the metal-rich Pilbara of Western Australia to feed China’s demand. The latter is hoping to double its 2007 iron-ore production in four years. This mining boom in the traditionally ‘sleepy’ side of Australia spells good news for its economy and residents. In an interview with the Economist , Eric Ripper, finance minister of Western Australia, said that his state has been fighting to bring in a A$9 million surplus seven years ago. Last year, the country’s largest state (by land area) grew by 6. 3%, twice that of the entire country. In addition, it now boasts a healthy surplus of A$2 billion. Besides iron ore, China has a tremendous hunger for other natural resources. All across the world, Chinese firms are finding new sources for crude oil, natural gas, metal and coal. Ships have been queuing off Newcastle in Australia to load cargo bound for China; at one point in June 2007, the queue was 79 ships long . In short, the rise in import demand by the Mainland has helped countries in Latin America and Africa grow their own economy. Another country that has seen business grow is the shipping giant of Greece. 60 per cent of China’s imports of raw materials and energy are carried on the backs of Greek ships. Greek ship owners want to capitalize and many have made orders to build ships in China which has caused the order books of the large manufacturers to bulge and many smaller players to join in the fray. . 2China’s effect on shipping demand In terms of shipping, China is a force to be reckoned with. Just 2 years after joining the WTO, China handled 48 million twenty-foot equivalent units (TEU) in 2003, an increase of 11 million TEUs the year before. This made the country the largest container shipping market for the first time with both Sh anghai and Shenzhen joining the mega-port league of over 10 million TEUs throughputs . On two of the most important container trades from Asia to North America and Europe, mainland China and Hong Kong corner 60 per cent of the market share. More recently, with an increasing portion of China’s imports of oil products coming from Latin America and West Africa, ton-miles demanded associated with this trade has increased. Referring back to the example of Australian iron ore, China’s high volumes mean that Chinese companies are sourcing for metals from further abroad such as Brazil. In addition, China has always been a net exporter of coal. However, in the last few years, China has become a net importer; this forces its neighbors to source for coal from further afield. All these factors serve to increase ton-miles demanded. It is important to note that though ton-miles demanded may increase, actual volume may remain unchanged. 5. 0Iran and the Strait of Hormuz The on-going tension between Israel, the United States of America (USA) and Iran over its suspected nuclear-weapons programme has brought about fluctuations in oil prices in recent times. Several factors have made this all the more pressing in the last few months. These include a weakening Bush administration, Iran’s continued uranium-enrichment programme, a lackluster Western diplomatic approach to handling the situation and Israel’s jitters have raised the idea of a possible war in the Middle-East. In retaliation to suggestions of a military strike, Iran has threatened to cut oil exports and close the Strait of Hormuz . This strait’s importance lies in that it is the only viable path for much of the oil from the gulf to reach the rest of the world. By comparison, the Suez and Panama Canals are passages that have alternative albeit costlier, routes. A horseshoe-shaped body of water that stretches between Iran and the northern tip of Oman, the Strait is the only passage in and out of the Gulf. Every day, around 50 tankers carry between 4 million and 17 million barrels of oil and oil products through the 180km-long strait roughly 40 per cent of the worlds internationally traded supplies . If Iran were able to close this waterway by use of anti-ship missiles, only 3 million barrels would be able to be diverted via the Red Sea. Thus, oil and oil product shipment would be greatly hit worldwide. In addition to oil, Jebel Ali, a port-town in the United Arab Emirates, handles ab out half of all maritime trade between Europe and Asia. Currently, it is the largest port between Rotterdam and Singapore. Large portions of what enters some of these free zones in the gulf are transshipped to other parts of the world. Experts who have monitored the Suez Crisis in the 1950s and how it led to the Six-Day War understand that such an action from Iran would result in the Middle-East suffering economically. On a larger scale, the world would be faced with supply cuts in almost all goods. 6. 0Maritime terrorism Another threat to the maritime industry is terrorism at sea. Terrorism is broadly defined as attacks to create fear and often have an underlying belief that the terrorists want to spread. Since the world-changing September 11th attacks on the United States of America in 2001, many other acts of violence have been carried out with ships as targets. An example would be the infamous Al-Qaeda attack on the French oil tanker, the Limburg, in Yemen in 2002. Such attacks create not only a sense of uncertainty in the shipping industry, but have raised the costs of shipping as well. In the case of the Limburg, the insurance payout reached US$70 million . This example highlights the trend of insurance companies charging higher insurance premiums to shipping companies whose ships sail through more ‘dangerous’ waters. As a result, shipping cost has risen over the years and this has led to a dip in demand. Amongst the main trunk routes that ships often ply, the greatest number of such incidents happens in the South China Sea and the Straits of Malacca. These acts of terror also do not differentiate between the types of ships they target; almost everything from boats to tankers has been looted for their cargo and entire ships stolen. This paper would like to caution that the distinction between maritime terrorism and piracy is blurring. 7. 0Conclusion This paper has looked at examples of how political events have caused a stir in the maritime world. This is largely a result of the correlation between world trade, shipping and movement of commodities. Such incidents can spark both a decrease as well as an increase in demand for shipping. In the case of China’s reforms towards a more open economy, trade between this country and the rest of the world has increased dramatically. This has spurred the shipping industry not just in terms of seaborne trade but in other forms such as ports and shipbuilding. Beyond its shores, it has helped to lift the economies of countries that enjoy a high level of trade with China. On the other hand, the tensions in the Middle-East have brought about uncertainty throughout the world over oil prices and world trade. The strategic position of the most hostile nations in the region has given them leverage over the Western world in terms of threats to block the major waterway, the Strait of Hormuz. Lastly, the concerns over maritime safety and rising insurance costs to cover ships and their owners have caused a dip in demand for shipping. This is because of the higher costs now associated with shipping; it is intuitive yet unfortunate that the world’s major shipping routes are also the most dangerous.